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Digital Analytics

See what brings bookings. No guessing.

A first-party pixel that measures the journey from first click to booking, a funnel that shows where people drop off, and a morning briefing that says in one sentence what changed and what to do.

Who it's for: For businesses with a website that want to know which marketing dollar pays back.

4,812Visitors
186Searches
23Direct bookings
This morning's briefing: traffic from the French ad is up 38%, but nobody reached checkout. Worth checking the landing page.

The booking funnel, step by step

From page view through dates and search to booking. See exactly where people get lost, by device, language and channel.

  • Abandoned sessions with CSV export
  • Breakdown by device, language and source
  • Server-side events for bookings and leads — accurate even with blockers
Viewed page4,812
Picked dates1,290
Searched610
Started booking96
Booked23

Where customers really come from

Organic, social, paid, referral or direct — by clear, transparent rules. UTM links managed in one place so every campaign gets measured.

  • Source from the session's first page
  • UTM link registry for the team
  • Period comparison only when there's enough data
Where bookings came fromFirst-party
Organic search38%
Social24%
Paid19%
Direct14%
Referral5%

A morning briefing instead of another dashboard

Every morning: what changed, what works and where money is left on the table — in three lines. Correlation is labelled as correlation, not cause.

  • Fixed rules for issues and opportunities
  • Agent insights next to the rules
  • Changes flagged only above a minimum base
4,812Visitors
186Searches
23Direct bookings
This morning's briefing: traffic from the French ad is up 38%, but nobody reached checkout. Worth checking the landing page.

Works best with

Price · Digital Analytics$29 /mo$24/mo billed yearly — two months freeOr all five products in Squadre Suite: $199/mo
14 days free with every product open. No credit card. Cancel anytime.

Your next customer message is already on its way. Let it land in one place.

Connect WhatsApp, Instagram, Facebook and your PMS in minutes. 14 days with every product open, no credit card.

or book a walkthrough with one of us