Acceptable use policy

Last updated: November 2026

Draft — to be reviewed by counsel before publication. This document is not legal advice and may change.

Squadre sends messages in your business's name through third-party channels. These rules protect your customers, your numbers and the other businesses on the system.

1. No spam

You may not send marketing messages without the recipient's prior written consent, as required by section 30A of the Israeli Communications Law (and the equivalent rules where your customers are). Every marketing message must identify the business and offer a simple opt-out, and opt-outs are honoured immediately.

2. Platform rules

You agree to follow the terms of the channels you connect, including:

The WhatsApp Business Messaging Policy, including the 24-hour window and approved templates for business-initiated messages
Meta's Platform Terms for Instagram and Messenger
The terms of the OTAs and PMS through which you message guests

3. Prohibited content

Do not use the Service to send or store unlawful, deceptive, threatening or harassing content, to impersonate a person or organisation, or to infringe intellectual-property or privacy rights.

4. Sensitive data

Do not use the agents to make decisions about people based on especially sensitive data (health, finances, opinions), and do not collect such data beyond what a customer volunteered for the service.

5. Linked device (QR)

Connecting a WhatsApp number as a linked device is a beta option and not part of Meta's official API. You use it at your own risk, and it must not be used for bulk or automated sending.

6. Fair use of the system

Do not bypass rate limits, attempt to access another business's data, reverse-engineer the Service, or load it in a way that harms other customers.

7. Enforcement

For a serious or repeated breach we may suspend sending or the account, after notice and a chance to fix it — unless immediate action is needed to prevent harm.